India’s Life Blood Center Project ‘Life’ Announces Thalassaemia Eradication campaign

Life Blood Center Project ‘Life event. Photo courtesy
Guests at Project ‘Life’ event. Photo: Project ‘Life’
Invitation to Thalassaemia Free Gujarat/India mega event of Dec. 4, 2021 in Rajkot, Gujarat from Life Blood Centre Project ‘Life’. Photo: organizers

On the occasion of completion of 41 years of inception of the Life Blood Centre in Rajkot, Gujarat, its goal is to make Gujarat-India Thalassaemia free. Now, Project ‘Life’ of which the Life Blood Centre is an integral part, is launching the  “Thalassaemia Free Gujarat, & India Campaign” to also coincide with the 75 years of India’s independence.

A mega event to launch that campaign is scheduled for Dec. 4, 2021, at Project ‘Life’ in Rajkot, Gujarat.

Dignitaries who will be inaugurating the campaign on Dec. 4, include Founder of Ahimsa Vishwa Bharti Dr. Lokeshji, Health Secretary of Gujarat Manoj Aggarwal, and Asit Modi, producer of Indian TV series, Tarak Mehta Ka Ulta Chashma’.

Lamp lighting ceremony at a Project ‘Life’ event in U.S. Photo: Project ‘Life’

Chairman of Life Global USA Dr. Sudhir Parikh of Parikh Worldwide Media and ITV Gold, has invited all Indian-Americans to attend the Dec. 4, 2021 event, and support the campaign.

“As Chairman of Life Global, appreciating the zeal and instinct in creating awareness about Thalassaemia Prevention, I extend my heartiest congratulations to HH Acharya Dr. Lokesh Muniji, Mr. Asit Kumar Modi and all the dignitaries of the event. This is the finest start to strengthen the awareness about prevention of Thalassaemia,” Dr. Parikh said congratulating Life Global.

Minister of Fisheries, Animal Husbandry & Dairying, Government of India Parshottam Rupala, also sent a letter of appreciation to Life Global praising its ‘Know your Blood Group’ campaign, which is also part of the Dec. 4 event.

“This is the finest start to celebrate 75 years of Independence of India, through an initiative that strengthens the awareness about prevention of Thalassaemia,” Rupala said, adding, “We need more front-runners like Project ‘Life’ not only in Gujarat but also at the national and international level.”

In India there is rapid increase of the patients of Thalassaemia, a press release from Project ‘Life said.  Under the circumstances, Life Blood Centre had moved on this issue some time ago, to present a bill which is before the Indian Parliament as well as in State Assembly to make blood checkups mandatory.

Life Blood Centre Project ‘Life’ event. Photo: Project ‘Life’

“We have seen that today people are suffering from various disease(s) related to blood disorder,” organizers at Project ‘Life’ noted. Thalassaemia is one of such disease in which the process of generation of Hemoglobin in our blood is either disturbed or is badly dysfunctional resulting in insufficient red blood cells in our body.  The patient of Thalassaemia becomes an easy victim of anemia, noted the press release from Project ‘Life’.
As rightly stated by Joint Executive Trustee of Project ‘Life’

Life Blood Centre Project ‘Life’ Joint Executive Trustee Meetal Koticha Shah noted that Thalassaemia is a hereditary disease passed from one generation to another, which ends up causing a blood deficit in children.

Life Blood Centre Project ‘Life’ events, top left and right. Photos: Project ‘Life’

When parents are Thalassaemia Minor there is every possibility of a child being a Thalassaemia Major patient who will require frequent blood transfusions for their survival, Meetal Koticha Shah said.  The normal quantity of Hemoglobin should be above 12.  The children whose Hemoglobin goes down to 5-6 require blood transfusion every month.

Life Blood Centre Project ‘Life event. Photo: Project ‘Life’

The only way to get rid of  Thalassaemia is that the parents must do  Blood Test in time before the birth of the child and even after the birth of the child, Project ‘Life’ advises.  Moreover,  after four months of pregnancy the mother should check up the status of the fetus, the organization advises.

For more information about the campaign and the Dec. 4 event, contact Rushikesh Pandya, chief development and operating officer, Project ‘Life’ at +91-98242-85868, or email,




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