First-ever South Asian Fashion Week New York announces exciting lineup

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Aariah by emerging fashion designer Sabbineni. Photo: provided by Jingo Media

A mix of 15 headlining, established, and emerging designers will make their runway debuts at the first-ever South Asian New York Fashion Week (SANYFW.com) taking place at multiple locations around Manhattan from September 8 to 14, during New York Fashion Week.

By established fashion designer Margi. Photo: provided by Jingo Media.
Influencer Nicole Mehta in a Margi designed outfit. Photo: provided by Jingo Media

Conceptualized by fashion entrepreneurs and co-founders Shipra Sharma and Hetal Patel, the six-day fashion extravaganza will include couture, bridal, and pret runway shows, presentations with various brand partners, a marketplace showcasing eclectic jewelry, apparel, and accessories, and a wellness hub to round out the week, according to a press release from Jingo Media.

A Rivesse creation. Photo: provided by Jingo Media
Margi creations. Photo: provided by Jingo Media

Headliners include Nomi Ansari and Mayyur Girotra; Established Designers will be Rivesse, JinaShili, Aara by Sana, and Margi; and Emerging Designers listed are What is Moire, Recover Season, Bedi NYC, RKJ Designs, Pali, Kala Mandir, AKS Mathur, Aariah by Sabbineni featuring Avigna Fine Jewels, and Tai by Studio 9696.

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The final schedule is as follows:

Tue, Sept. 6 to Tue, Sept. 13 – SANYFW X bisouNYC Pop-Up
2 Rivington Street, 11 a.m. to 7 p.m.
*Free event open to general public

Thu, Sept. 8 – SANYFW Launch
Venue TBD – 6 p.m. to 10 p.m.
Announcing South Asian Fashion Council & introduction of founding members
*Invitation only for media, designers, and buyers

Friday, Sept. 9 – SANYFW Presents Mayyur Girortra
48 Wall Street- 5:30 p.m. to Midnight
Cocktail Reception – 5:30 to 6:15 p.m.
Fashion Show – 6:15 to 7:15 p.m.
*Open to media

Saturday, Sept. 10 – SANYFW the Bazaar
Location 05 in Hudson Yards – Noon to 6 p.m.
Bazaar will showcase up-and-coming small businesses and designers
Immersive shopping experience with tech partner NATE
*Open to media and general public

Saturday, Sept. 10 – SANYFW X Indo Warehouse
SANYFW’s official kick-off party
Blue Midtown – 10:30 p.m. to 4 a.m.
*Ticketed event

Sunday, Sept. 11 – SANYFW: The Runway Experience
Chelsea Factory – 10:30 a.m. to 6 p.m.
Show One – 10:30 a.m. to 12:30 p.m. (Emerging Designers)
Show Two – 2 p.m. to 4 p.m. (Emerging Designers)
Show Three – 6 p.m. to 8 p.m. (Established Designers)
Commemoration Ceremony for Victims of 9/11
*Ticketed events and open to media

Monday, Sept. 12 – SANYFW X The Wellnus Hub
Showfields – 5 p.m. to 9 p.m.
In partnership with Fabletics, Thara Natalie & Elements Truffles
for yoga sessions & wellness activations
*Ticketed event

Tuesday, Sept. 13 – SANYFW Presents Nomi Ansari
620 Loft & Garden – 4 to 7 p.m.
Media check-in – 4 to 4:30 p.m.
Fashion Show – 4:30 to 5:30 p.m. (Nida, followed by Nomi Ansari)
Cocktail Reception – 5:30 to 7 p,m.
First Pakistani designer to showcase during New York Fashion Week
*Ticketed event and open to media

Wednesday, Sept. 14 – SANYFW: The Future of Fashion
High Line Nine Gallery – 7 p.m. to 9 p.m.
Official launch of the SANYFW NFT Gallery
Trend-setting designers bridging the gap between tech & fashion
In partnership with Jaipur Literature Festival & Engendered

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