4 Ways To Create Value With Your Social Media

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FILE PHOTO: Facebook, Google and Twitter logos are seen in this combination photo from Reuters files. REUTERS/File Photos/File Photo
Makarand Utpat

Social media is allowing everyone to be a media company. Today, Digital Marketing is a necessity. If you want to stay relevant, you need to produce and publish the content across key social media platforms

However, creating and publishing content is not enough just for the sake of it. If you are a business owner and if you want to get noticed, you need start by creating a value-packed content. It allows your followers and prospects to remain interested in coming back for more. 

The great news is that you have 4 ways to engage your followers and attract even more. You have video, podcasts, visual content and text.

The most kingly and powerful of all four mediums is video. In fact, video is a 600% more effective marketing tool than traditional print and direct mail combined. 

Industry leaders are convinced that video marketing will soon be the norm. 

And, keep this bit of information in mind: when it comes to videos, there are 2 gorillas, namely: YouTube and Facebook. There is a big video battle going on between these two behemoths. 

YouTube gets 30 million visitors per day. YouTube is the 2nd most popular search engine after Google. Everyday people are watching over 1 billion hours of views on YouTube. 

Facebook is also in a league of its own. 500 million people watch videos on FB every day. 1 in 5 videos is a live broadcast. More than 4 billion views take place on Facebook on daily basis.

Make sure that, both YouTube and Facebook are part of your business and marketing strategy since they are backed by the Industry heavy hitters Google and Facebook respectively.

2nd exciting new way for people is to leverage social media marketing by creating podcasts on Apple iTunes, Google, Spotify or Amazon Music. 

You can create podcasts to posts interviews that relate to new features of your products or services or to share any news that your customers might find interesting or just to express your thoughts and feelings. 

Podcasting has garnered tremendous traction lately and businesses and individual podcasters, of all types –ranging from retail, yoga, marketing, fishing, legal, self-development, cooking, entrepreneurship, motivation, nonprofits –are taking advantage of it.

3rd exciting evolution we’re seeing on social media is the rise of the visual content. Visual content has gone mainstream and it includes images, infographics, graphs, charts, and slide share. Picture is still a worth thousand words.

Finally, last but not the least, don’t forget “text”. Text is the granddaddy of all media. While it is not as powerful as video, it is not to be discounted. Printed word is still powerful: Blogging, emails, Facebook posts, eBooks, newspapers, special reports, cheat sheets, case studies, white papers. The list goes on and on.

There you have it. You have 4 powerful mediums at your fingertips that were non-existent, for people like you and me, just few years back. Start taking advantage of it today. 

Regardless of your preference or liking, whatever content your produce, make sure that your content is educational, entertaining, inspiring or compelling. 

Author: Makarand Utpat is a business growth consultant, speaker and digital marketing specialist. He helps business owners achieve their online goals using proven strategies. He has authored or coauthored multiple books on technology, leadership, entrepreneurship and marketing. Subscribe to his podcast show “New Age of Influence” on Spotify, Apple and Amazon. His website is www.makarandutpat.com and he can be reached at 888-360-4535. 

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