Video on World Cup cricket targets Mainstreet America

Animation video made by the Indian Consulate in New York, to publicize the upcoming Cricket World Cup games in North America. PHOTO: Videograb from X @IndiainNewYork

The Indian Consulate in New York released a video on cricket in anticipation of the upcoming T-20 World Cup Cricket that begins in the US in June. The video is in animation form, and hopes to connect with mainstream audiences in America unfamiliar with the game that engages billions around the world.

“Good morning, As we approach the Cricket World Cup, we have prepared this Video from the Indian Consulate for the American audience, to inform them about the similarities between cricket and baseball,” said India’s Consul General in New York Binaya Srikant Pradhan.

In a tweet on X, the Consulate said “Excitement builds as the @ICC T20 World Cup arrives in the United States for the first time next month! Don’t miss the animation highlighting the intriguing parallels between cricket and baseball. Team India kicks off its campaign at the newly built Nassau County International Cricket Stadium in New York, facing Ireland (June 5), Pakistan (June 9), and the USA (June 12).”

Animation video showing a family watching a cricket game on television, as they would baseball or American football. PHOTO: Videograb from X @IndiainNewYork

The one minute and 37 second video, shows a family engrossed with the game of cricket like they would baseball, then draws eye-catching likenesses between the two games through the bats used, the hard ball, as well as the swings and the fielding.

Though cricket has a presence in the US and Canada, the World Cup T-20 would be a phenomenon that could drive more interest in the general public. The game is gaining in popularity with cricket pitches and new teams of both men and women, emerging, albeit, more within the immigrant population. Hopes of it going mainstream in the future are high.



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