Victoria’s Secret attempts image makeover with new lineup of women

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Famous lingerie maker Victoria’s Secret announces new lineup of women in a bid to change its image June17, 2021. Photo: Instagram

The famous lingerie company Victoria’s Secret is attempting to change its image, switching from supermodels to famous women considered strong in terms of their achievements and personalities.

Instead of the ‘Angels’ models, Victoria’s Secret announced seven names including that of Priyanka Chopra as their choice, in a bid to redefine what is considered ‘sexy’.

“We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret,” the company announced.

Among the women selected is Priyanka Chopra, Bollywood-Hollywood actor and investor; and soccer star Megan Rapinoe.

“When the world was changing, we were too slow to respond,” Martin Waters, the former head of Victoria’s Secret’s international business told the New York Times. Waters was appointed chief executive of the brand this February. “We needed to stop being about what men want and to be about what women want,” Waters said.

“These extraordinary partners, with their unique backgrounds, interests and passions will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs and rally support for causes vital to women,” it added.”Today we welcome:
@adutakech
@amandadecadenet
@eileen_gu_
@mrapinoe
@palomija
@priyankachopra
@valentts

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