Rupee Beer eyes expansion across America’s Tri-State area

(Photos courtesy of Rupee Beer)

Rupee Beer winner Best Indian Beer at the Food & Drink Awards in Europe is making some noise as it eyes its entry into heavily populated NRI areas of the United States.

Designed & crafted by a world-renowned master beer brewer responsible for several beer brands, & an award winning Indian chef, Rupee remains at the forefront of creating complex global Indian beverages designed as the go-to pairing for Indian, spicy, & robust world cuisine.

With its iconic brand name and its growing presence in the craft beer market, its brewers are excited to enter the New Jersey & New York market in early 2022.

On a mission to bring new innovation into the Indian beer space, Rupee’s 16oz can helps drinkers to retell the story of its iconic brand name.

Known historically as the ‘The Lion King’, Sultan Sher Shah Suri was the leader of the revolutionary 16th century Suri Dynasty stretching across present day India.

Defeating the lavish Mogul Empire, the wealthiest empire of its time before the arrival of the British, Suri was viewed as a visionary strategist ahead of his time.

His most notable contributions are attributed as building The Grand Trunk Road (one of Asia’s oldest & longest roads), setting up a working postal network across the IndianSubcontinent, & being the earliest issuer of the modern day Indian Rupee.

With over one year of research & development put into crafting the perfect recipe to pair with a butter chicken or lamb curry, its affinity with spicy food has helped it become known as a beer perfect to pair with food, as well as enjoy as a standalone light and refreshing lager.

Find Rupee across New Jersey & New York very soon to enjoy first hand its unforgettable smooth taste.

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