Pre-release, Shaitaan is making noise already!

Janki Bodivala and Jyotika in Shaitaan. Photo: Sterling Media

Following an overwhelmingly positive response to its trailer, Shaitaan has quickly ascended as one of the most highly-anticipated supernatural thrillers of the year, leading to paid previews and advances across key territories overseas, including North America, the UK, the Middle-East, Australia and New Zealand, which started this week.

This strategic decision underscores the film’s global appeal and the eagerness of audiences worldwide to experience its thrilling narrative.

Directed by Vikas Bahl, the film promises a thrilling experience like never before. It brings together a stellar cast led by Ajay Devgn, Jyotika (making a comeback to Hindi films 23 years after her second Hindi film, Little John), and R. Madhavan, Shaitaan delves into the harrowing ordeal of Kabir, performed by Ajay Devgn, and his family, whose idyllic weekend retreat turns nightmarish with the arrival of a mysterious stranger. The film masterfully intertwines elements of action, emotional drama and the sinister undercurrents of Indian Black Magic, promising a cinematic experience that keeps viewers on the edge of their seats.

R. Madhavan, in a riveting portrayal of the antagonist, brings to life the film’s central conflict, as he seeks refuge in the home of Ajay’s and Jyotika’s characters, only to reveal his malevolent intentions.

Speaking about the partnership between Jio Studios, Devgn Films and Panorama Studios, Jyoti Deshpande, President, Media and Entertainment at Reliance Industries Limited., says, “At Jio Studios, our commitment to powerful storytelling knows no boundaries. It’s a delight to collaborate with like-minded partners on a supernatural thriller like Shaitaan, and set new standards by taking this genre-defining film mainstream. Our motto is to never lose sight of the constantly changing audience preferences. This is just the beginning of our multi-film association with Devgn Films and Panorama Studios.”

Kumar Mangat Pathak, Chairman and Managing Director, Panorama Studios, shares, “At Panorama Studios, we are eager to collaborate with partners who share our vision for each project and are committed to taking it to the next level. Our partnership with Devgn Films has been successful over the years, and now our collaboration with Jio Studios will undoubtedly mark another milestone. We are pleased with how all three partners have joined forces to maximize the reach of this project. We hope to continue building strong relationships with Devgn Films and Jio Studios to deliver success at the box-office.”

Producer Abhishek Pathak adds, “Our team at Panorama Studios is committed to creating content that breaks boundaries and makes a significant impact. For a vision like ours, we need partners who believe in us and can help elevate the project to new heights. We are delighted to have Jio Studios and Devgn Films on board. Our goal is to deliver entertainment in every form our audiences enjoy, and we look forward to continuing this collaboration for future projects.”

Shaitaan is creating massive intrigue with audiences globally with its effective trailer and clever marketing. From its introductory teaser, the gripping trailer filled with suspense and unexpected twists, interactive film branding in theatres and malls, to the voice of ‘Shaitaan’ taking over the Bigg Boss house, audiences are hooked to know more about him and his dark world of black magic.

As the release of the film approaches, the makers have also launched Pop-Out hoardings, a first for a film in India. Showing an anxious Ajay Devgn throwing a voodoo doll out of the screen, the LED hoardings went live on Sunday across key markets in India. With anticipation for the film increasing, this mode of promotion has only added to the growing anticipation for this film internationally.

The film’s music, composed by Devi Sri Prasad, further sets the tone for this supernatural thriller. The film is set to release theatrically worldwide on March 8 by Funasia Films and Marudhar Entertainment. Janki Bodivala plays a key role.

For Ajay Devgn, it is yet another horror drama after the hugely-successful Bhoot (2003) and Kaal (2005). It also marks the third film, after Drishyam (2015) and Drishyam 2 (2022) in which he plays a man determined to protect his family.





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