Nora Fatehi signs record deal with Warner Music Group

Nora Fatehi has signed a deal with Warner Music Group, a step further towards her ambition to be a global performer. Photo: Altair Media 

Nora Fatehi, the multi-talented singer, dancer and actress, whose music has already attracted millions of fans and billions of views and streams, has signed a new deal with Warner Music Group, her first agreement with a major global record company.

The partnership is to promote Nora’s global music career, working with teams in the U.S. and across the world and expanding her fan-base through a range of exciting projects and releases. She will remain signed to T-Series, the Indian music label and movie studio, for her Hindi film projects.

Based in India, Nora was born in Toronto to a family of Moroccan heritage. She first made her name as a Hindi film actress, showing her versatility by appearing also in Telugu, Tamil and Malayalam films. Fluent in several other languages, including Darija, Arabic, English and French, she has built a passionate diverse fan-base all around the world, with more than 46 million followers on Instagram and 21 million on Facebook, while her music has generated more than 1.2 billion streams and a whopping 5 billion-plus YouTube views on her featured videos.

In 2018, she appeared in the movie Satyameva Jayate, in which she performed a version of the 1999 hit film song Dilbar, which generated more than 20 million views on YouTube in the first 24 hours of its release – the first song on YouTube to ever achieve those numbers on the platform. She then recorded and sang an Arabic version of the song, in collaboration with the renowned Moroccan group Fnaïre, expanding her horizons and captivating a broad audience across the Arab world. She went on to become the first Arab-African artiste to hit one billion views on a single music video on YouTube.

Nora’s other ventures into international music include notable collaborations with performers such as Tanzanian singer-songwriter Rayvanny for the Afro-pop track –Pepeta, as well as British singer Zack Knight for the pop song Dirty little secret.  She has also released solo tracks, such as Im Bossy, while her Hindi film songs have garnered a total of five billion views on YouTube, such as O saki saki, Garmi, Dance Meri Rani, Manike, Kusu Kusu and more.

Nora has shone on the global stage at prestigious events, including the historic concert with Fnaïre at the Olympia in Paris in 2020, and her performance at the Global Arena of EXPO 2020 in Dubai. Her participation in the closing ceremony of the FIFA World Cup 2022 in Qatar added a new dimension to her career, as she shared the stage with celebrated global artistes and captivated fans with her impeccable dance moves, singing Light the sky, the FIFA World Cup anthem.

Her movie career has also gone from strength to strength, and her latest film, Crakk – Jeetegaa Toh Jiyegaa, was released last week, the first-ever extreme sports action film in India.

Nora says, “I’ve enjoyed great success in my career so far, but this deal is a significant step forward in my musical journey, a new chapter in my international career! My ambition is to be a global music star and performer, connecting with fans all over the world. I want to use my diverse cultural background to create music and dance that brings everyone together! I’m excited to work with Warner Music to leverage their experience and expertise to help me fulfill this goal.”

Robert Kyncl, CEO, Warner Music Group, said, “Nora is an extraordinary talent, electric performeand cross-cultural superstar, whose music reflects the rich diversity of her background. Her passion and ambition are infectious and we’re excited to help her reach new audiences, places, and heights across the globe.”

Alfonso Perez-Soto, President, Emerging Markets, Warner Music, added, “I’ve been blown away by Nora’s star power. She has the creative ability and sheer stamina you need to become one of the world’s biggest artistes. We can’t wait to put the global resources of Warner Music at her disposal as she starts the next chapter of her music career.”





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