Netflix introduces price hike in standard monthly plan in US

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FILE PHOTO: The Netflix logo is seen on their office in Hollywood, Los Angeles, California, U.S. July 16, 2018. REUTERS/Lucy Nicholson

Washington: Streaming giant Netflix has hiked monthly charges for its most popular standard plan for customers in the United States.

The company has announced an increment of nearly 8 per cent to their most popular package, which is now priced at $13.99 per month from $12.99. In addition, Netflix’s premium tier (with four streams and including 4K Ultra HD content) is going up by $2, from $15.99 monthly to $17.99 for US customers. The price of the company’s basic plan (with a single non-HD stream) will remain at $8.99 monthly, as per Variety.

The new subscribers in the US, who signed up for Netflix’s standard or premium plans as of October 29, will pay the higher rates immediately, Variety added.

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However, the current subscribers will see a delay in the new pricing, according to a company representative.

Members will be notified through an email and will also receive a notification within the Netflix application 30 days ahead of their price increase. The timing will be based on the specific member’s billing cycle, Netflix informed. (ANI)

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