Netflix hosts first Tastemaker screening of The Archies in NY ahead of premiere

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Director Zoya Akhtar, producer Reema Kagti and Netflix’s Chief Content Officer, Bela Bajaria, were in attendance at New York’s iconic Paris Theatre on December 1 for a special screening of their The Archies, which was attended by over 400 of New York’s leading South Asian tastemakers as well as producers Jon Goldwater (CEO, Archies Comics) and Sharad Devarajan (CEO, Graphic India).

Fans and special guests in New York City got to watch Netflix India’s film six days before its global release on December 7. The impressive guest-list included leading members of the South Asian creative community and film industry who are based in New York, like Kal Penn, Prabal Gaurang, Sarita Choudhary, David Tagioff, Jugal Hansraj, Alok Vaid-Menon, Arjun Bhasin and Aasif Mandv.

The audience word gathered after the screening was joyful, as there was something for everyone. With its distinct setting, cinematography and music, Zoya Akhtar has created an immersive viewing experience that transports you to a simpler bygone era. The sentiment and buzz carried over to a special reception hosted by Netflix, Gold House and Product of Culture at the chic Indochine in downtown NY. The movie’s energy made for a festive fun night for everyone.

The film is an Indian adaptation of a Global IP, the iconic Archies Comics. The Archies, set in the 1960s on an Anglo-Indian community based in the fictional hill- station town called Riverdale is a coming-of-age story that follows the lives of the town’s favorite set of teenagers—Archie, Betty, Veronica, Jughead, Reggie, Big Ethel and Dilton. The film explores friendship, freedom, love, heartbreak and rebellion.

Starring Dot, Agastya Nanda, Khushi Kapoor, Mihir Ahuja, Suhana Khan, Vedang Raina and Yuvraj Menda, the film has music by Shankar-Ehsaan-Loy.  It is written by Reema Kagti, Zoya Akhtar and Ayesha Devitre.