Makers of Taarak Mehta Ka Ooltah Chashmah venture into Edutainment, Gaming and E-Com



Making this the first-ever TV show to do so, the makers of the lo-o-ong (!)-running Taarak Mehta Ka Ooltah Chashmah are set to enter the world of Animated Nursery Rhymes, Android, IOS, HTML and Blockchain Gaming as well as E-Com.

The nursery rhymes channels aim to provide a safe and entertaining environment for kids to learn Indian culture, values and ethos through music and humor. The channels have rhymes in different languages such as Hindi, English, Marathi, Bengali, Gujarati and more. Some of the popular rhymes include Aaj somvaar hai, Johny Johny yes papa, ABC Song, Titli Udi Ud Na Saki, Aaha tamatar bada and more.

The creator and producer of the show, Asit Modi, spoke on the initiative of Rhymes, saying, “We are very excited to launch these nursery rhymes channels for our young fans. We want to spread happiness and laughter among children through our songs. We hope that these channels will become a favorite destination for kids and parents alike.”

Since its soft launch, the rhymes are getting more than 20 million views a month already. There are two rhymes dropped on every channel every week. A new channel in Marathi language has also been introduced on March 22, which was Gudi Padwa or the Maharashtrian New Year. Gujarati and Bengali channels will be launched this month.

The makers have also donned the hat of being the first movers for another domain —Gaming. They have entered the world of interactive gaming, including Android, IOS, HTML and Blockchain gaming. Pick your handset and get on to the Google Play store or Apple App store and you can download the latest game from Taarak Mehta Ka Ooltah Chashmah. These games are being made under the umbrella of Ooltah Chashmah Play.

Run Jetha Run is one of the games designed from the show Taarak Mehta Ka Ooltah Chashmah. Photo: Neelam Guupta

Run Jetha Run is the first Free-to-Play game and has been released on Google Play store and Apple App store recently. The game is an exciting race amongst the characters from the TMKOC universe, where the players can control the show’s cult characters from Gokuldham Housing Society to reach the top by collecting power-ups and avoiding obstacles and also by knocking down other TMKOC players, all while collecting the bricks and racing to the top.

This game has been well-received, with over 100,000 downloads in the test-launch phase, and a rating of 4.3 stars-plus. On March 24, this game ranked among the Top Five casual games in India. There are characters and power-ups that can be bought into the game as part of the in-app purchase.

The studio is working on more than 50 casual and hyper-casual games to be launched in the next 18 months. For now there will be a new game lined up for release every month along with updates and new feature additions in the existing games. The Bhide Scooter Race and Hungry Goli are the next two games in this line-up.

Taarak Mehta ka Ooltah Chashmah is one of Indian television’s longest-running sitcoms that aired first in 2008 and is now in its 15th year with over 3500 episodes aired. Other than its flagship show, Neela Film Productions Private Limited also streams Gokuldhamchi Duniyadari in Marathi and Tarak Mama Ayyo Rama in Telegu on YouTube. The shows, along with the character universe, are authored and created by Asit Kumarr Modi. More information can be accessed on their social media accounts.



Please enter your comment!
Please enter your name here