KGF: Chapter 2 metaverse to be launched soon

KGF: Chapter 2 Metaverse KGFverse will be launched on April 7. Photo: Perfect Relations /Twitter

As fans wait for the release of KGF: Chapter 2, Hombale Films, the producers of the film, have created KGF: Chapter 2 avatars in the Metaverse known as KGFVerse. With distinct avatars, fans will be able to explore the world of KGF and fans of Yash can now explore and experience Rocky Bhai’s Duniya in the Metaverse. The sale of avatars will go live on April 7.

This comes after the resounding success of the trailer, which has mesmerized fans. With this trailer now reaching close to 150 million views, it has also become the most viewed trailer in 24 hours in India with a record of 109+ million views.

KGFverse is a digital avatar-based universe dedicated to fans of the KGF movie franchise. The objective is to enable the community to build a series of games and virtual environments to enable the extension of KGF into the metaverse. As a first step, fans gain access to the KGFverse chapter by owning the token of the El-Dorado book on which KGF is based. It enables the owners to become part of the membership club, which gives them access to avatars, props and land parcels of the movie in the form of NFTs.

It is Rocky Bhai’s way of giving back to the community. Over time, developers will be able to build games using the NFTs to create and enhance the KGFVerse. Members of KGFverse will have exclusive access to NFTs, surprise airdrops, and also the ability to attend physical events related to the movie.

At the launch, Vijay Kiragandur, founder of Hombale Films, said, “Metaverse is the new frontier of the Internet, and is an innovative way to engage with audiences and movie fans. It is the future of virtual hangouts and a new way of consuming content, and therefore, we are exploring this space to enable our fans to interact with elements of both chapters of KGF in the metaverse.”

Hombale Films has set a new benchmark in movie promotion for KGF 2 and have gone with larger-than-life activities to the delight of fans. The makers have made sure that the promotional campaign is a first of its kind in the industry. Innovative campaigns like the fandom campaign and KGFVerse showcase the next level of promotion by Hombale Films.

Releasing nationwide on April 14, in Kannada, Telugu, Hindi, Tamil and Malayalam, KGF: Chapter 2 is written and directed by Prashanth Neel, one of the most sought-after directors. An emerging pan-Indian production house, Hombale Films is set to bankroll some of the biggest projects over the next two years. Hombale Films is also the producer of their third pan-India movie with Prabhas, titled Salaar.



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