INOX celebrates International Year of Millets with introduction of new millet dishes

Dinesh Hariharan, VP of Food and Beverages, INOX Leisure. Photo: Weber-Shandwick

With an objective to commemorate the “International Year of Millets”, and to build awareness about the benefits of millet cereals, India’s prominent multiplex chain, INOX, has announced the introduction of all-new millet dishes at all its cinemas with Insignia and Café Unwind outlets across the country. INOX Leisure Limited is among India’s largest multiplex chains with 170 multiplexes spanning 722 screens across 74 cities.

The new millet preparations include Millet Risotto, Bajra Mutter ki Tehri and Finger Millet Pudding. Besides the introduction of these delicious and nutritious millet dishes, INOX is also going to run a campaign to build awareness about the advantages of millets for the citizens, farmers and the ecosystem at large, and to revive the forgotten glory of the “Miracle Millets”.

Bajra & Mutter Tehri, one of the millet preparations at INOX. Photo: Weber-Shandwick

Talking about the introduction of this new menu, Dinesh Hariharan, vice-president, Food and Beverage Operations,- INOX Leisure Ltd., said, “As an important member of the food consumption value chain in the country, introduction of millet dishes in not a mere food innovation, but also a fulfillment of our responsibility towards building awareness for the millets. In the year 2023, when the entire world is set to celebrate the efficacies of this cereal and revive its glory, we too are proudly playing our part. This would not only offer great food choices to our patrons, but would also make them believe that millets offer great taste and are a sumptuous meal option. Our millet preparations and other awareness initiatives will certainly create a good recall among the contemporary audiences.”

Millet Risotto is an Italian Style creamy mélange of sorghum and pearl millet, while Bajra & Mutter Tehri is an authentic Awadhi preparation of pearl millet, green peas and spices. Finger Millet Pudding is a delicious and nutritious blend of milk with Ragi flour, sugar and nuts.

With this launch, INOX becomes the first cinema chain in India to introduce a millet menu. The addition of these millet dishes strengthens INOX’s health food offerings, which includes a specially-curated vegan and plant-based menu, besides various salads.

Proposed by the Government of India, United Nations General Assembly (UNGA) has declared 2023 as ‘International Year of Millets’ with an objective to promote the consumption and cultivation of millets, and also position India as the Global Hub for Millets. Millet is one of the oldest human foods and is believed to have been one of the first cereal grains to be domesticated in India. Apart from being naturally gluten-free, it is an important source of nutrition since it contains a variety of essential nutrients and minerals like fiber and Iron.



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