Indian-Americans launch new hotel franchise promising better terms to hoteliers

Executives of the newly formed Membership Hotel Organization pose for a photo Feb. 16, 2021, at Royal Albert’s Palace in New Jersey, to specifically serve Indian-American franchisees and hotel owners. Photo: courtesy MHO

Experienced Indian-American hoteliers who have dealt with franchises for more than 50 years, launched their first-ever Asian Indian hotel franchise named Membership Hotel Organization – MHO Hotels — on Tuesday, February 16, 2021, at Royal Albert’s Palace in New Jersey.

The event was attended by 100 invited guests and many via virtual platform on Zoom, a press release from MHO said.

The motto of MHO Hotels is “We do better together” and its mission is to help hotel owners become successful by reducing overhead costs and increasing their revenue.

Chairman of MHO C.Z. Patel briefed those at the meeting about the new organization.

An informative group presentation was part of the event. It was moderated by Joe Johal, in a panel with MHO Founder/CEO, and President Mahendra Z. Patel (M.Z), Chief Technology Officer Pratic Patel, Senior Vice-President and Chief Operations Officer Keshin Patel

Executives of the newly launched Membership Hotel Organization (MHO) pose for a photo with India’s Consul General Randhir Jaiswal, 6th from right, Feb. 16, 2021, at Royal Albert’s Palace, New Jersey. Photo: courtesy MHO

The event was attended by India’s Consul General in New York Randhir Kumar Jaiswal; Deputy Consul General Shatrughna Sinha; Albert Jasani, owner and CEO of Royal Albert’s Palace/ TV 9; and MHO Hotels Franchise Advisory Board Chairman, Padma Shree Dr. H.R. Shah, CEO/Chairman of TV Asia and MHO Hotels Franchise Advisory Board Vice-Chairman; Federation of Indian Associations Chairman Ankur Vaidya and  past President of FIA Srujal Parikh; Hetal Patel, administrator of MHO Hotels, Bensalem, PA and many other invited business entrepreneurs across the country.

Participants congratulated and extended their best wishes to the MHO Hotels board officials for their new endeavor.

The Executives the current and past Asian American Hotel Owners Association (AAHOA), New Jersey Restaurant and Hospitality Association (NJRHA), and Fair Franchise Initiative (FFI) were among the other invited guests at the event and expressed their support for this initiative.

A detailed presentation on why the hotel owners should join the MHO Hotels was made by executive board members and well received by many hotel owners, the press release said.

Some of the benefits were discussed such as, not to include any hidden fees, no logo requirements, no need to purchase overpriced items from approved vendors, no liquidation fees and no long term contracts, steps that can save hotel owners from high franchise costs and increase their profits.

Dr. Tushar Patel served as the Master of Ceremony and DJ/Singer Rakesh Raj provided live VP of Owner Relations gave the vote of thanks.

Parikh Worldwide Media’s ITV Gold was among the media organizations present at the event.

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