Happy days back for Hindi cinema with Bhool Bhulaiya 2

Kartik Aaryan and producers Murad Khetani and Bhushan Kumar pose with the Housefull board at Gaiety cinema in Mumbai. Photo: Universal Communications

Bhool Bhulaiya 2 has emerged as the biggest first weekend opener for a Hindi film made in Mumbai this year. The Tabu-KartikAryan-KiaraAdvani starring horror comedy emerges to be a super-hit venture across the globe and not only brings Indian audiences on board but also wins hearts of international audiences. It has also entered the no. 9 slot at the U.K. box-office.

Produced by Bhushan Kumar and Murad Khetani with Krishen Kumar and Anjum Khetani, this Anees Bazmee directorial showed a huge jump, collecting Rs. 23.51 crore on its first Sunday, the third day of release.

The film opened at an impressive Rs. 14.11 crore on Friday, May 20th and clocked Rs. 18.34 crore on the following day. The total collection is already past the half century with Rs. 55.96 crore. This makes the film entering the 100 crore club a cinch—the third this year after Gangubai Kathiawadi and The Kashmir Files, which has crossed the Rs. 250 crore club in India.

It will also be Anees Bazmee’s second film in the club after Ready way back in 2011, and Kartik’s second too, after Sonu Ke Titu Ki Sweety. Kiara Advani also scores a hat-trick after M.S. Dhoni: The Untold Story and Good Newzz, while Tabu gets in for the fourth time after Jai Ho!, Bharat (a cameo) and De De Pyaar De.

Happy days seem to be back for the Mumbai industry after The Kashmir Files, though the fact is that both single-screens and multiplexes have hiked their rates after business became normal earlier this year. But the Housefull boards are up across the country.

For the last many weeks, especially after Pushpa—The Rise, RRR and KGF 2, the hype over South Indian-made movies has reached an all-time high. And it is great that a man known to helm classic hits and blockbusters such as Pyaar To Hona Hi Tha, No Entry, Welcome, Singh Is Kinng and Ready—Anees Bazmee—has got his connections right and made his point for his film, which thinks and speaks in Hindi as against having a please-the-non-Indian-global audiences approach.

Hopefully, this will be the beginning of the revival of the Mumbai-made Hindi cinema as the JugJugg Jeeyo trailer has also got an incredible response of 43 million views across all platforms.






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