LOS ANGELES, CA
As the novel coronavirus continues to spread, businesses, workers and households find themselves in unexpected circumstances. During these uncertain times, banks play a key role in doing what they can to help alleviate some of the economic impact of COVID-19. To send a message of encouragement to the community, Hanmi Bank created a :15 video.
The video titled “Our Dreams” ran on TV and digital and was created by Hanmi Bank’s advertising agency, AAAZA. Produced in English and Korean, animated graphics portray a family, business owners and essential workers in pursuit of their dreams while strengthening the community. “This video is about how communities work together to lift each other up in the midst of COVID-19. Hanmi Bank supports people with diverse occupations and backgrounds from all walks of life. We wanted to do something a little different than a typical Bank advertisement. Rather than live action, we utilized animated graphics to create an inspirational message with a heartfelt tone,” said Deedee Mueller, Creative Director, AAAZA.
Statements such as “our dreams will keep going…our dreams will return stronger and get us through” are messages of inspiration and a reminder that Hanmi Bank is there every step of the way. “As we continue to navigate this dynamic environment, we also remain focused on the tasks at hand—supporting our employees, valued customers and building Hanmi for the future,” said Bonnie Lee, President and Chief Executive Officer, Hanmi Bank.
Hanmi Bank is committed to meeting banking needs during these unprecedented times. A new campaign is in development to promote alternative banking channels, such as mobile banking, to ensure that service for their customers continues to remain safe, accessible and uninterrupted.
AAAZA (All American A to Z Agency) is a minority-owned full-service marketing and advertising agency dedicated to creating powerful campaigns that educate, engage, and motivate consumers. Located in the heart of Los Angeles, AAAZA offers a complete range of services, including marketing research, strategic planning, media planning and buying, social, creative design, translation, video production, public relations and sales promotion— plus experiential, digital, internet and web design. For more information about AAAZA, please visit www.AAAZA.com
About Hanmi Bank
Hanmi Bank, serves multi-ethnic communities through its network of 35 full-service branches and 9 loan production offices in California, Texas, Illinois, Virginia, New Jersey, New York, Colorado, Washington and Georgia. Hanmi Bank specializes in real estate, commercial, SBA and trade finance lending to small and middle market businesses. Additional information is available at www.hanmi.com