Amazon Prme Video unveils biggest slate to date in India

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Amazon announced its biggest-ever Indian slate recently. Photo: Sterling Media

Unveiling its biggest slate to date in India at its maiden Prime Video Presents India showcase event in Mumbai recently, Amazon Prime Video today announced over 40 new titles, in Hindi, Tamil and Telugu, across original series, next seasons of series, original movies and co-productions that it plans to launch over the next 24 months.

Dialing up its strategy of bringing the best and latest movies to consumers across languages, Prime Video announced new multi-year licensing deals and co-productions with some of India’s biggest and most successful studios. Prime Video also announced its foray into original movie production in India with films in Hindi and Telugu, to be released directly on the service.

The service recently completed half a decade in India, and announced that it will more than doubling its investment in Prime Video India over the next five years. The upcoming Amazon Originals promise to enthrall customers by offering a wide gamut of genres, ranging from cutting-edge thrillers, high-octane action and engaging dramas to light-hearted comedies and romances. The service is augmenting its original programming for young adult audiences, and also exploring genres like supernatural and horror for the first time in its India journey.

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Prime Video is also enhancing the scope of its unscripted series catalogue to explore genres like biographies, true crime and investigative docudramas. And almost 70 percent of the new upcoming titles will feature new talent – both in front of and behind the camera.

After launching Prime Video Channels last year, in another significant step towards creating a video entertainment marketplace, Amazon has also launched Prime Video Store, its transactional video-on-demand (TVOD) movie rental service in India.

Speaking about the multi-pronged approach on expanding the movies segment in India, Gaurav Gandhi, Country Head, Amazon Prime Video India, added, “In tune with our vision to become the most-loved entertainment hub, we have steadily innovated in the way we offer movies to our consumers, from offering films in a post-theatrical early-window to direct-to-service premieres bringing the most anticipated movies to consumers’ living rooms and preferred devices. We are deeply committed to grow this segment further and are going bigger on our film licensing partnerships, expanding our co-production initiatives and are now excited to announce our foray into original movies.”

He added, “In addition to our investments in great content, we are super excited about the launch of our TVOD movie rental service, that will not just give even more expanded reach to these films but also give customers more choice in how they want to access and watch content.”

Elaborating on the expansive content slate announced today, Aparna Purohit, head of India originals, Amazon Prime Video said, “Our mission has been to tell compelling, authentic and rooted stories that not just connect with audiences in India but resonate with audiences across the world. We feel humbled that the characters of our shows and films have inspired new archetypes, blazed a new trail, and in fact, become a part of the cultural zeitgeist. As we move forward, we are excited to partner with some of the most prolific creators to bring forth powerful stories across different formats, genres and languages for our customers. We are confident that our upcoming slate of shows and films will transcend all barriers of language, nationality or formats.”

Kelly Day, VP International, Jennifer Salke, Head of Amazon Studios, James Farrell – Head, Local Originals, Amazon Studios and Aparna Purohit, Head India Originals, Amazon Prime Video India and Sushant Sreeram, Director SVOD, Prime Video, were also in attendance.

 

 

 

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