Akshay Kumar’s Cape of Good Films emerges as a content-driven production house 

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Cape of Good Films has emerged as one of India’s top production houses over the years, with films that have touched hearts and minds. Founded in 2009, it has been synonymous with content that is meaningful yet commercial. This is known widely as Akshay Kumar’s home banner.

A montage of fare from Akshay Kumar’s home banner, Cape of Good Films. Hype PR Photo

The company’s partner, Rana Rakesh Bali, shares, “Every story can be told through the medium of cinema, provided it is treated sensitively, keeping in mind the audiences for whom you are making the film. No one comes to the theatre for paying their hard-earned money to be taught a lesson. If you want to say something serious, say it in a way that educates them while still making them smile. That is the mantra by which Cape is run.”

Cape of Good Films has been a part of massive hits over the past six years, from Baby (2015), Airlift (2016), Toilet: Ek Prem Katha (2017), and Mission Mangal (2019) to National Award-winning and critically acclaimed films such as Rustom (2016), PadMan (2018) and the Marathi film the banner presented, Chumbak (2017), besides commercial grossers such as Kesari, Good Newwz (both 2019), and 2021’s biggest hit Sooryavanshi.

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Be it Naam Shabana or Durgamati: The Myth (2020) which was led by female protagonists, the banner has done it all. With Laxmii (2020) and Atrangi Re (2021) creating new records for viewership on OTT platforms, the banner has broken new ground in Indian content, courtesy of its diverse content. Their foray into producing music videos also struck a chord with Filhall and Filhall 2 shattering records.

What stands out about the production house is that there is no single face to it. “It is just a team trying to make what they believe in and want to keep it such. The feeling emanates from the fact that the films that we make are larger than an individual and an entity, and should be preserved that way,” says Bali.

The content house enters the New Year with films such as Raksha Bandhan, Ram Setu, and OMG 2 that will cater to all types of audiences. It enters 2022 with a firm belief in backing and making content that breaks stereotypes, challenges notions, and makes the audience fall more in love with what they have always loved — movies, says Bali.

The company happens to be a subsidiary of Akshay Kumar’s home banner Hari Om Entertainment (Hari Om was Kumar’s father’s name) and the key people involved are Kumar, his (now) late mother Aruna Bhatia and wife Twinkle Khanna. Grazing Goat Pictures and Mrs. Funnybone Movies are the other subsidiaries.

For a long while now, top stars are producing films and also making them under their home banners. Here are some other prominent names:

Aamir Khan Productions (Aamir Khan)

SKF (Salman Khan Films / Salman Khan)

Reel Life Productions (Salman Khan) fronted by Arbaaz Khan

Sohail Khan Productions (Salman Khan) fronted by Sohail Khan

G.S. Entertainment (Salman Khan) fronted by Sohail Khan

Red Chillies Entertainment (Shah Rukh Khan) fronted by Gauri Khan

Dreamz Unlimited (Shah Rukh Khan & Juhi Chawla)

Ajay Devgn Ffilms (Ajay Devgn)

 

 

 

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