Ajay Devgn’s NY VFXWAALA announces strategic international expansion with GBK, Sweden

Ajay Devgn’s Visual Effects Studio, NY VFXWaala, will now partner with Goodbye Kansas Studios, Stockholm. Photo: Universal Communications

Ajay Devgn’s award-winning entrepreneurial initiative, NY VFXWAALA, a renowned Indian Visual Effects Studio, announces a strategic partnership with the acclaimed Goodbye Kansas Studio, headquartered in Stockholm, Sweden, through its offshore subsidiary.

Goodbye Kansas Studios boasts a remarkable portfolio of services, seamlessly integrated across feature films, TV series, commercials, games and trailers. Their expertise spans VFX, FX, CG productions, 3D face and body scanning, digital humans, creature and character design, performance capture, animation, and real-time capabilities.

This significant investment establishes two pivotal relationships:

  • NY VFXWAALA have secured a major stake in Goodbye Kansas, solidifying our collaboration.
  • Simultaneously, NY VFXWAALA are launching a joint venture studio in India.

Goodbye Kansas is a powerhouse in creating cinematic trailers for top triple-A games worldwide and delivering visual effects for live-action productions. Their impressive portfolio includes work on games like Cyberpunk 2077, God of War: Ragnarök, Assassin’s Creed Valhalla, the Battlefield franchise, and PUBG Battlegrounds. Beyond gaming, they have undertaken fascinating visual effects projects. Their ongoing collaborations with HBO, Netflix, Amazon Prime, Disney, Apple TV, Paramount Plus and others are exceptional. Recent shows to which they have contributed to include True Detective Season 4 (HBO), One Piece (Netflix), and Carnival Row (Amazon Prime). Additionally, they have lent their expertise to numerous commercials and feature films, including Asteroid City and A Man Called Otto (both featuring Tom Hanks).

Their outstanding work has garnered prestigious awards, such as the VES (Visual Effects Society) award for “Outstanding Animated Character in a Commercial” for their work on the character Dex in the Cyberpunk 2077 E3 trailer, presented at the 18th Annual VES Awards Gala in Los Angeles.

The two companies’ shared vision revolves around mutual growth and leveraging collective creativity and technical prowess. Together, they promise to extend premium services to global clients, inviting talents from India and Asia to collaborate on exciting future projects. Their joint efforts will contribute creative and technological expertise, delivering technology-driven visual content to film, TV and gaming companies across India, Asia and beyond. By employing global resource planning, they aim to enhance production efficiency and elevate industry standards.

Accelerating Revenue Growth, their strategy involves scalable capacity expansion and intensified sales efforts within existing business segments (VFX, Animation, Game Trailers and In-Game). They plan to target new geographical markets and capitalize on the growing trend of outsourcing VFX and gaming content. Additionally, they will adopt a global approach to resource planning and talent acquisition.

Their combined scope of services will strengthen their global service offerings, and they will strategically exploit opportunities in the Indian Games market and other Asian markets. Expanding Scanning and Motion Capture Studi, Goodbye Kansas’ state-of-the-art scanning and Motion Capture studio will extend its services to clients in Asia and beyond.

A collaborative Research and Development (R&D) team between both partners will be established. This team will focus on creating innovative tools and technological advancements.

“Our endeavors involve setting new benchmarks with each project. We embrace a continuous process of learning, evolution and adaptation to the latest technologies. I am delighted to extend our NY family through the Goodbye Kansas partnership. Our unwavering passion for delivering excellence persists, fueled by our core values and dedication. We take pride in associating with a like-minded partner like GBK, and look forward to this journey together,” said Ajay Devgn, founder and chairman, NY VFXWAALA.

NY VFXWaala, Ajay Devgn’s Visual Effects company. Photo: Universal Communications

“NY VFXWAALA is an ideal partner for Goodbye Kansas, sharing the same dedication to outstanding talent, cutting-edge technology and engaging narrative. This strategic partnership brings together our strengths in a way that will benefit both our organizations. Together, we’re positioned to create exceptional value for our customers, and to open new development opportunities for our talented co-workers,” added Goodbye Kansas’ chairman of the Board, Per Anders Wärn.

“I am happy to announce this combined financing solution and strategic partnership, welcoming NY WFXWAALA as a business partner and a strategic investor in Goodbye Kansas. Our partnership will significantly contribute to our mutual growth and provide major opportunities for expanding production resources and capabilities, supporting Goodbye Kansas’ journey towards profitable growth,” said CEO Stefan Danieli.

“We are thrilled about partnering with the Goodbye Kansas team. Our joint vision is to raise the quality benchmark, drive global expansion and deliver exceptional service to clients worldwide. With unwavering commitment to our goals, we eagerly look forward to expanding our business and welcoming dedicated talent not only in India but globally, to collaborate on an exciting future,” stated the Creative Head and Co-founder of NY VFXWAALA, Naveen Paul.

NY VFXWAALA, India, an award-winning studio, has worked on about 300 films, and has won prestigious awards like the 64th National Awards, the 10th  Asian film Award and more. It remains committed to raising the bar through this strategic partnership.

Their media release states, “We deeply appreciate our existing relationships with clients in India and around the globe. The prospect of offering cutting-edge solutions further fuels our excitement. Our journey, from a modest small studio to an expanding international presence, keeps us grounded yet relentlessly pushing boundaries. Our global growth aims to provide competitive, high-quality services, and we eagerly invite talents from all corners of the world to collaborate with us on this remarkable journey.”




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