3AM Entertainment, Virgin Music bring together Jay Sean & Ikky

Jay Sean and Ikky collaborate on the track, Heartless. Photo: BCW-Global

Virgin Music Group, among the world’s leading partner to independent artistes, labels and entrepreneurs, recently announced its partnership with 3AM Entertainment, the brainchild of British-born Jay Sean. This innovative collaboration will result in multiple releases, with the first single hitting the market being Heartless, a heartfelt R& B track featuring peppy English and Punjabi verses.

What makes Heartless even more exciting is that it marks the debut single from Jay Sean’s highly-anticipated forthcoming album, featuring the talented Toronto-based Punjabi hit maker, Ikky.

As pioneers in their respective genres, Jay Sean and Ikky have joined forces to deliver a genre-bending track that blends English and Punjabi elements, captivating listeners across cultural boundaries. It explores the theme of emotional detachment in today’s society. With its melodious composition, relatable lyrics and lively music, Heartless is sure to hook listeners globally.

“Sometimes the magic is just there from the beginning,” shares Jay Sean. “Ikky and I built this song from scratch, live in the room. I was free-styling melodies with Sam Martin while Ikky was building the track. The vibe was instant. I love the seamless combination of Panjabi and R&B, which is a nod to a nostalgic sound that I’m known for. Ikky’s been on fire and his sound is fresh and now. It’s the perfect song to kick off my upcoming album!”

Ikky expressed his enthusiasm for the project, stating, “Heartless was created in both Toronto and LA and features some of my favorite songwriters in the Punjabi industry today! Getting to work with Jay was amazing. We hit it off instantly and was crazy how quickly we were able to build the track. I am so happy to be a part of this project and can’t wait for it to be out in the world.”

Co-produced by Sean Cook, known for his work on the global hit Lil Boo Thang, it sets the stage for Jay Sean’s forthcoming album, which promises collaborations with other popular artistes such as Ali Sethi and Jonita Gandhi.

3AM Entertainment was founded by Jay Sean, producer/executive Jeremy Skaller and Manager/VP of Music at Range Media Partners, Jared Cotter. It will focus on artistes from the South Asian diaspora, regardless of genre. Additional 3AM team members include Jay Sean’s long-time manager, Thara Natalie, who has been named Chief Operations Manager; Madison Bickel, who will serve as General Manager and Mahima Sharma as A&R, who will be based in New Delhi,

Jay’s co-manager Aayushman Sinha and his team will consult on A&R and Strategy out of Mumbai, India.



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