Saregama join hands with Arijit Singh

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Arijit Singh, born to a Sikh father and a Bengali mother, has been a big name now for almost a decade. Photo; MSL Group 

Saregama and Arijit Singh have come together to create magic with music. Saregama, a RPSG group company now and India’s oldest music label, has partnered with music maven Arijit Singh to create multiple original songs and renditions in Hindi and Bengali. Arijit has given us some memorable songs for over a decade. He is known for his flair for creating versatile songs, which resonates very well with audiences across the globe, and has even composed music.

Arijit, represented by TM Talent Management, said, “I have always looked forward to creating diverse music and exploring new avenues of making music for my audience. In this journey, having to partner with India’s oldest and immensely respected music label, Saregama, is my honor. My childhood memories include listening to music from their library. I am thrilled about this collaboration and can’t wait to begin doing what I love.”

TM Ventures founder, Tarsame Mittal, said, “We have been talking to Vikram and his team at Saregama for the last few years, and I am thrilled to see this coming to life finally. As management, our intent is always to structure collaborations that give artistes the freedom to showcase their art; this is one of those partnerships.”

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Vikram Mehra, Managing Director of Saregama India, adds, “It is a proud moment for us to associate with a talent powerhouse like Arijit and TM Ventures. Saregama has always believed in bringing the best music to its Indian and global audiences. We hope to create some great music that remains fresh for many generations to come.”

Arijit is the recipient of a a National award and six Filmfare awards and has established a huge fan base throughout South Asia, predominantly in India, Pakistan, Bangladesh and Nepal. He was declared the most-streamed Indian artiste of 2020 and 2021 by Spotify.

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