After the successful launch of eight radio stations in the US, Radio Mirchi – South Asia’s No.1 radio station, is further strengthening its presence in the Tri-state Area.
Radio Mirchi will be available on two more frequencies in New Jersey – 92.7 FM and 103.3 FM HD 2, according to a press release.
With these two additions to the network, Radio Mirchi will cover the very important area of Central Jersey and South Jersey which is home to more than 60% of South Asians living in New Jersey.
Radio Mirchi is already available on 1600 AM which covers the New York, North Jersey and Connecticut area. Besides ri-state area, Radio Mirchi can be heard in Atlanta, GA on 107.5 FM HD3; in Baltimore, MD on 92.3 FM HD-2; Cleveland, OH on 93.1 FM-HD2; Columbus, OH on 107.5FM HD2; Raleigh-Durham, NC on 99.9 FM HD-4, 101.9 FM & 1490 AM;, Philadelphia, PA on 103.9 FM HD-2; St. Louis, MO on 95.5 FM HD2.
Targeted at the South Asian diaspora, the 24-hour stations play a winning combination of the best in Bollywood music, infotainment and comedy that Mirchi is known for. Radio Mirchi will be introducing Gujarati elements in its programming for the New Jersey station to cater to the large Gujarati community settled there. Over a period, it will introduce certain elements in other languages to cater to different communities. All stations are available online on radiomirchiusa.com and on Amazon.
In New Jersey, Radio Mirchi has partnered with Touchdown Ventures. Rahul Walia, President, Touchdown Ventures & Licensee of 92.7 FM W224CW, said, “We are excited to serve as a conduit for Radio Mirchi’s content here in Central New Jersey. For long there has been a need to cohesively connect the diaspora and we feel that Mirchi’s programming will be the winning formula. We wish them the very best in their endeavor to engage the South Asian Diaspora.”
Some shows on the network are done by popular radio presenters from “back home”, like Mirchi Sayema, Mirchi Rochie and Mirchi Shruti, to give the audience a “slice of their country”. People will also be able to tune in to the wildly popular Mirchi Murgas by RJ Naved and dance mixes on Club Mirchi on these stations.
Prashant Panday, MD & CEO, Radio Mirchi commented, “We are very excited to further expand our network in the US with these new stations in New Jersey. We hope that the diaspora who we cater to connect with and enjoy the content we put out on air!”
Entertainment Network India Limited (ENIL), popularly known as Radio Mirchi in India, owns 73 frequencies and is advertising partner for another 3, across 63 cities in India, making it India’s largest private FM radio broadcaster. Launched in 2001, Mirchi now operates across the country with 4 distinct brands – Mirchi, Mirchi Love, Kool & Ishq (for which it is the advertising partner of TV today network).
With the highest radio listenership across the country (approximately 32 million people) and a track record of developing innovative content, Mirchi has been expanding and retaining its audiences and advertisers through the years.
Mirchi has consistently delighted listeners and the industry with exciting properties such as Mirchi Music Awards (in 8 languages) & Mirchi Top 20. Mirchi is also the biggest concert player in India and organises more than 100 concerts every year.
In 2018 itself, Mirchi organized a five-city tour of legendary rock star, Bryan Adams, and a two-city tour of the reigning world’s No. 1 DJ, Martin Garrix. Mirchi’s foray into the digital space has helped it gain a strong position with 21 online radio stations, the biggest radio website & biggest on Facebook, Twitter & YouTube.
Mirchi also leverages in-house talent to produce shows which are put on its YouTube channels and various OTT platforms. Radio Mirchi reaches approximately 50 million people through its online content every month. Mirchi was also the first Indian radio brand to go international with the launch of the brand in the UAE. Mirchi also launched in Bahrain in March, 2018. The first brand to start ‘airport radio’ operations, Mirchi can also be heard at T3 international airport, New Delhi and Rajiv Gandhi International Airport, Hyderabad.