Radio City starts World Music Day celebrations with rare initiative

Radio City spearheads a unique initiative to celebrate World Music Day. Photo: Strategic Growth Advisors Pvt. Ltd

Amidst diverse musical genres, Radio City, India’s leading radio network, embraced the harmonious spirit of World Music Day, which falls on June 21. They orchestrated a remarkable event at Mumbai’s Rameshwar Vidya Mandir, marking the beginning of their celebrations, highlighting music’s potential to inspire and unite people from all walks of life.

In an effort to nurture young talent, Radio City’s Music Tribe, in association with – ‘KAVACH a movemen’ and supported by Furtados Music hosted an event with over 120 kids from an NGO that works with children of Mumbai’s Municipal Corporation (BMC) schools and helps them in fulfilling their dreams. The event was filled with melodies and interactive activities, and Radio City distributed musical instruments to the kids, encouraging them to explore their musical abilities and experience the transformative power of music.

The event was graced by a live performance from Tony Kakkar, while Shibani Kashyap was also present. Additionally, the children were engaged by the channel’s RJs through interactive games, making the event both fun and educational.

“Music is a universal language that transcends boundaries and unites hearts. Our endeavor demonstrates Radio City’s pledge to promote music education and empower young talent within our community,” said Ashit Kukian, CEO of Radio City. “As we celebrate World Music Day, we invite everyone to join us in recognizing the profound impact of music in enriching lives and nurturing creativity.”

Tony Kakkar added, “I am honored to be part of an event that encourages young minds to discover their musical potential. Music has the power to alter lives, and I am thrilled to support this initiative by Radio City.”

Shibani Kashyap said, “Being a part of Radio City’s efforts to celebrate World Music Day fills my heart with joy. Music empowers and connects us all, pushing barriers. It’s wonderful to witness these children embrace their musical journey with such enthusiasm.”

Radio City, a part of Music Broadcast Limited (MBL), is a subsidiary of Jagran Prakashan Ltd. Being the first private FM radio broadcaster in India with over two decades of expertise in the radio industry, it has established presence across 39 stations in 12 states and 1 Union Territory, comprising 62 percent of the country’s FM population. Radio City reaches out to over 69 million weekly listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming through its digital interface, as well.

Radio City has bagged over 228 awards across renowned national and international platforms such as New York Festivals Radio Awards, ACEF Global Customer Engagement Forum & Awards, Golden Mikes – Radio & Audio Awards, India Audio Summit and Awards, India Radio Forum, etc. in the recent past. In 2022, Music Broadcast Limited won ‘India’s Best Company of the Year 2022’ Award by Berkshire media. Radio City has been consistently featured for the seventh time in an ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked fourth in ‘Best Large Workplaces in Asia’, according to the GPTW survey.



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