Miss World 2025 set to take centerstage in Hyderabad

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The prestigious Miss World 2025 contest, a glorious tradition since 1951, will have its 72^nd edition in Hyderabad in Telangana from May 7 to May 31. All eyes will be on Telangana as it prepares to welcome participants from 140 nations for this Miss World Festival, offering a transformative platform to showcase its vibrant culture, heritage and tourism potential on an unprecedented scale. The announcement was made at a grand pre-launch press conference at Plaza Hotel, Begumpet, Hyderabad, attended by esteemed dignitaries and global representatives and national media.

What made it extra-special for me was that this was was my first out-of-town jaunt for Parikh Worldwide Media after multiple such outings for my previous media house in the US.

The media was taken from all over India to the city that boasts of Char Minar et al and royally welcomed from the airport itself. The Plaza was decorated lavishly and a flurry of pictures were taken as teeka was applied on our foreheads. The hospitality was indeed lavish, complete with scrumptious buffer spreads (Hyderabad Dum Biryani was a staple at all four meals) and since Ramzan was on, special arrangements for Muslim mediapersons were made as they went on fast at sunrise and broke their fasts at sunset. Cars were freely avaialble for those wanting to see the city’s sights or go shopping for local specialities like the famed Osmania Biscuits.

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The press conference commenced with a traditional pooja ceremony, symbolizing a blessed and prosperous beginning for the event. The occasion was graced by Jupally Krishna Rao Garu, Hon’ble Minister for Tourism, Culture & Excise, Government of Telangana, Ms. Julia Morley, CBE, Chairman and CEO, Miss World Limited, Ms. Krystyna Pyszková, the reigning 71^st Miss World, who hails from the Czech Republic, Patel Ramesh Reddy, Chairman, Telangana Tourism Development Corporation, and Smita Sabharwal, IAS (Indian Administrative Service), Principal Secretary, Tourism, Culture, Archaeology & Youth Affairs, Government of Telangana.

States a press release, “A historic opportunity for Telangana’s Tourism and Global Outreach, hosting the Miss World Festival is more than just a prestigious event, it is a strategic milestone that aligns with Telangana’s vision to position itself as a global tourism and cultural hub. With extensive international media coverage and millions of global viewers, the festival will highlight Telangana as a destination where ancient traditions harmoniously blend with modern aspirations.”

Speaking on this occasion, Jupally Krishna Rao Garu stated, “We are immensely proud to welcome the Miss World Festival to Telangana. This event offers an unparalleled opportunity to showcase our state’s rich cultural heritage, dynamic tourism landscape and world-class infrastructure. We are confident that the festival will significantly enhance Telangana’s appeal as a global tourism and investment destination.”

Ms. Julia Morley, CBE, Chairman and CEO, Miss World Limited, expressed her enthusiasm, saying: “Miss World has always been more than a beauty pageant – it is a platform for global goodwill, culture and empowerment. Telangana, with its breathtaking landscapes, deep-rooted traditions and modern outlook, is the perfect host for this celebration of global unity. We are excited to bring the world to Telangana and create a lasting impact.” All of 86 years old, Julia Morley continues to be an inspiration for the young contestants.

Ms. Krystyna Pyszková, reigning Miss World 2024, added: “Miss World is about beauty with a purpose, and Telangana embodies this spirit through its commitment to culture, sustainability and progress. I look forward to experiencing the warmth and hospitality of this incredible state and sharing its story with the world.”

Patel Ramesh Reddy highlighted the festival’s significance by stating, “Telangana’s tourism industry is set to receive a monumental boost. From heritage monuments and spiritual landmarks to eco-tourism and medical tourism, we will showcase every facet of our state’s diverse offerings. This festival is a step towards establishing Telangana as a global travel destination.”

Smita Sabharwal emphasized the event’s strategic importance. “Telangana’s growth as a preferred international destination is deeply rooted in our progressive policies, world-class connectivity, and cultural vibrancy. The 72^nd  Miss World Festival will be a defining moment for our tourism narrative, opening doors for new opportunities in hospitality, arts and economic collaborations.”

Key initiatives to leverage the Miss World Festival
The Government of Telangana has laid out a comprehensive plan to ensure that the event not only enhances global visibility but also leaves a lasting impact on the state’s tourism and cultural sectors. It has strengthened safety measures, including a dedicated tourist police force, and enhanced city-wide surveillance, will reinforce Telangana as one of the safest destinations for solo travelers and tourists of all ages.

With an international-caliber airport and an extensive road and rail network, Telangana is well-prepared to welcome global visitors. The event will spotlight Telangana’s traditional handlooms (Pochampally, Gadwal and Gollabhama sarees), art forms (Cheriyal paintings, Karimnagar silver filigree), and exquisite local cuisine, creating a unique cultural showcase.

Telangana, known as the “vaccine capital of the world,” will utilize this platform to promote its excellence in biotechnology, pharmaceuticals and medical tourism. The festival will also serve as an avenue to highlight Telangana’s eco-tourism gems such as Kawal Tiger Reserve, Amrabad Tiger Reserve and Jodeghat Valley.

Telangana’s thriving film industry, including Ramoji Film City, will gain global recognition, making it an attractive hub for international film productions.
A large-scale digital storytelling campaign will complement the festival, leveraging social media, influencer partnerships and immersive virtual experiences to engage a worldwide audience.

Finally, the launch of a dedicated Miss World Telangana website and mobile app will provide real-time updates, interactive content and travel resources for visitors. Additionally, exclusive media tours and collaborations with international journalists will be arranged to further Telangana’s presence in global travel and tourism discussions.

The leaders stated that this was a “Defining moment for Telangana’s Tourism Future.” With a powerful tagline, “Telangana, Zarur Aana (Telangana, A Must-Visit)”, the state extends an open invitation to travelers, investors and cultural enthusiasts worldwide to experience its beauty, history and hospitality.

The celebrations will start with the Opening Ceremony at the Gachibowli Indoor Stadium on May 10 and conclude with the Finale on May 31 at Hitex City within Hyderabad.

(See also: Krystyna Pyszkova interview)

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