Luxury fashion house celebrates International Women’s Day, supports gender justice cause

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Indiaspopup.com International Women’s Day – Shobha, Nina, Archana, Cynthia, Hitha, Megha. Photo: Saunak Shah courtesy Indiaspopup.com

Indiaspopup.com, which describes itself as “USA’s premier online destination for luxury Indian designer clothing and accessories” as well as “a global platform for South Asian luxury fashion,” recently observed International Women’s Day which falls on March 8, including a charitable initiative, at Armani/Ristorante and at Baccarat Hotel in New York City.

The company founded by Archana Yenna, which “curates inclusive, embracive, and conscious trends and styles from the heart of India to its global shoppers,” honored South Asian women from various walks of life with a “Power Table” dinner to recognize those “who are leading the path for future generations in the fields of fashion, entrepreneurship, media, entertainment, and journalism, as well as the non-profit arena.

They included:

Nina Davuluri – Acclaimed filmmaker, activist, actor, & entrepreneur
Megha Desai – Founder: The Desai Foundation
Shobha Narayan – Actor: film, television, and theater
Hitha Palepu – Entrepreneur and Author
Cynthia Victor – Beauty Influencer

High Tea-themed photo shoot by Indiaspopup.com for International Women’s Day. Photo: Saunak Shah, courtesy Indiaspopup.com

“Our recent Power Table dinner in New York City celebrated remarkable women, trailblazers of South Asian heritage, inspiring the next generation of female leaders to dream big and chase their aspirations,” Yenna is quoted saying in the press release March 12, 2023.

The company also honored 5 South Asian female role models that have been instrumental to the diaspora with their various works in nonprofit, societal causes and community building.

Yenna honored these women for breaking stereotypes and spreading positivity on body sizes, health, confidence, and skin tone.

In a series of photos shot in New York City’s Baccarat Hotel, Indiaspopup.com produced a High Tea-themed photoshoot to celebrate its honorees.  The women wore avant-garde clothing donning some of India’s most prominent designers while sipping high tea, dining on canapes, and enjoying one another’s company. “Exemplifying Indian royalty, the women championed one another and sisterhood and shared what womanhood meant to each one of them,” the press release said.

During the 2-day festivities, Indiaspopup.com announced its partnership with Sakhi for South Asian Women, an NGO that helps women survive gender-based violence.

Yenna pledged to donate a portion of sales from the month of March to Sakhi.

Kavita Mehra, executive director of Sakhi thanked Indiaspopup.com for its support and said the funds would be used to held address gender injustice.

According to Mehra, in the U.S., “48% of South Asian Americans experience gender based violence throughout their lifetime, and at Sakhi, we have seen a 65% increase in cases over one year.”

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