Leading music names unite to launch Goongoonalo

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In a landmark moment for music, over 30 of the nation’s most celebrated musical voices—and more will be joining—came together to launch Goongoonalo, India’s first artiste-led, artiste-owned cultural ecosystem, at the Nita Mukesh Ambani Cultural Centre (NMACC) in Mumbai on May 5.

Founded by Javed Akhtar, composer Shankar Mahadevan and technologist Sridhar Ranganathan and led by CEO Sherley Raju Singh, Goongoonalo offers a new sanctuary where artistes and fans unite as family. The platform blends original content, unreleased classics, lyrical intimacy, mentorship and direct fan engagement, challenging the algorithm-driven status quo with a more human, soulful approach to music and creativity.

A first-of-its-kind artist collective, Goongoonalo is a multidisciplinary platform uniting music, poetry and storytelling. From Sonu Nigam, Shreya Ghoshal, Arijit Singh and Hariharan, to lyricists and composers like Prasoon Joshi, Sameer Anjaan, Vishal Dadlani and Amit Trivedi, the founding community spans genres, generations and languages.

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Goongoonalo also draws inspiration from poetry, literature and cinema, becoming a creative confluence where every Indian voice finds space.

Why Goongoonalo?

For Artistes

• Own Your Craft – Transparent revenue, creative freedom, and IP control.
• Mentorship Access – Learn directly from India’s top creators through curated masterclasses.
• Unreleased Vault – Share rare demos, drafts and behind-the-scenes moments with fans.

For Fans

• Go Behind the Curtain – Hear unfinished songs, watch jam sessions and explore artiste diaries.
• Shape the Experience – Vote on setlists, co-write lyrics and suggest platform features.
• Belong Deeply – Attend hybrid concerts, join poetry sessions and become part of artiste communities.

Features that feel like home:

Goongoonalo Originals – Debut releases, including Shreya Ghoshal’s genre-crossing experiments.

Digital Poetry Garden – Monthly open mics, spoken-word premieres and curated showcases.

Mentorship Hub – Workshops with Arijit Singh, lyrics labs with Irshad Kamil and production sessions with Salim–Sulaiman.

Fanverse – A participatory space where fans design merch, crowdfund albums and host virtual meetups.

Hybrid Concerts – From Vishal–Shekhar’s unplugged sets to Sunidhi Chauhan’s dance anthems, streamed live or in-person.

Unusual Collaborations – Discover first-time pairings like Sonu Nigam with Aruna Sairam or Kaushiki Chakraborty with Vishal–Shekhar.

A Family of Artiste Investors

More than 30 of India’s most respected artistes have joined Goongoonalo not just as contributors but as co-owners, shaping its vision from within.

Beyond the Launch

The unveiling at NMACC was more than a product launch—it was a gathering of India’s artistic vanguard, united by a mission to reshape how creativity is valued, distributed and experienced.

With a full slate of collaborations, mentorship programs and a growing calendar of live and digital events, Goongoonalo is poised to become a cultural cornerstone of modern India.

The journey ahead

While the Goongoonalo app prepares for its grand debut, the platform is now open at www.goongoonalo.com. Artistes and fans are invited to register and become founding members of this new creative family.

Why join early?

1. Access to Pre-Launch Events – Virtual poetry nights, artiste AMA sessions and sneak previews.
2. Shape the Platform – Suggest features, test early tools and vote on content.
3. Founding Member Recognition – Earn digital badges, early-bird invites and community visibility.

“Goongoonalo isn’t a platform—it’s a porchlight,” says Sherley Singh. “If you’re a dreamer, a listener, a maker—this is where you belong.”

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