Elektra Records, a U.S. company, announced Oct. 7, 2020, that it was signing on singer and songwriter Prateek Kuhad of India.
“Please welcome @prateekkuhad and his stunning EP ‘cold/mess’ to the Elektra Records family! We can’t wait for you to get to know this incredible artist,” wrote Elektra Records on Instagram.
The ‘Kasoor’ singer is the first-ever artist signed out of India to Elektra, which also has on its roster some of modern music’s most successful artists like multiple Grammy Award winner and singer-songwriter Brandi Carlile, Icelandic rockers Kaleo, and American rock band Young the Giant, as reported by ANI.
The label will re-release Kuhad’s 2018 breakthrough EP ‘Cold/Mess,’ which garnered more than 10 million streams on Spotify and 10 million views on the song’s YouTube video. Former president Barack Obama featured the song on his ‘Favorite Music of 2019’ list on Instagram.
Elektra Records was founded in 1950 by Jac Holzman. It was the home for legendary artists such as The Doors, The Eagles, The Cars, Judy Collins, Jackson Browne, Natalie Merchant, Bob Dylan, The Stooges, Love, Tim Buckley, Metallica and many more.
Kuhad gained international notice with his 2015 debut album, In Tokens and Charms. The album earned Kuhad an MTV Europe Music Award, Indie Album of the Year honors from iTunes, Best Pop Artist at the Radio City Freedom Awards, and first place in the prestigious International Songwriting Competition.
— With added input from Shruti Dhawan, News India Times