Diving into The Human Element of Business and Social Media

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Makarand Utpat

Hardly a day goes by when someone doesn’t mention the lack of human interaction that occurs as our world becomes more and more addicted to digital devices and social media.

Social media is a curse and a blessing in terms of how we are using it as a medium. We are seeing both sides on social media – negative side and positive side.

Social media has truly exposed us as who we are as human beings – we all have different colors to show to different people and different facets of our personality. And that’s why it is such a powerful medium.

I believe that because of the digital devices, our ability to use them in a multitude of ways has increased multifold and allowing us to be in more places at even though we are not actually at the event. Social media brings the world together in ways it has never been able to come together before.

This brings me to the human element of social media, business and marketing. 

Your social media marketing should be all about serving your followers and customers. You cannot generate business without the consideration of the human element of your followers. It is not the other way around. They are not there to serve you. You are there to serve them. And, you must serve them in a more meaningful way than your competitors in order to maintain your relationship with them.

You have to know what motivates certain groups of individuals in order to relate to them in a meaningful way. You must ask and know why people spend money and why would they spend in on your product or service instead of your competitors. You must also consider how your potential customers feel as they are going through the process. And you must want to know how you can we make their lives easier.

As your marketing expands and your customers start coming to you from around the world, you then have to consider all of the above from the perspective of different cultures. 

In my opinion, online business, marketing and the digital world, in general, is making us more human. It is allowing us to stretch our creativity and our imagination so that we can serve our customers better. 

We may not be interacting in the same way our grandparents or our uncles and aunts did, but life is all about adapting. Isn’t it? Social media is all about evolution. Digital communication is closing cultural gaps in every aspect of society. 

Author: Makarand Utpat is a business growth consultant, speaker and digital marketing specialist. He helps business owners achieve their online goals using proven strategies. He has authored or coauthored multiple books on technology, leadership, entrepreneurship and marketing. Subscribe to his podcast show “New Age of Influence” on Spotify, Apple and Amazon. His website is www.makarandutpat.com and he can be reached at 888-360-4535. 

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