President-elect Joe Biden and Vice President-elect Kamala Harris announced members of the White House Office of Digital Strategy, among them an Indian-American, Aisha Shah.
“A reflection of the critical role digital strategy plays in reaching the American people, the Biden-Harris White House will feature a robust digital team,” the Biden Transition Team said on it website buildbackbetter.gov.
In addition to amplifying and engaging users online through traditional measures, the White House Office of Digital Strategy has the mandate to develop partnerships that are focused on extending the president-elect’s reach beyond his own social platforms, the press release said.
“Communicating transparently and honestly with the American people is one of the most important responsibilities of a President. This team of diverse experts has a wide range of experience in digital strategy and will help connect the White House to the American people in new and innovative ways. They bring a shared commitment to building our nation back better, and I am thrilled to have them on our team,” Biden is quoted saying.
“Digital communities and online spaces have taken on even more importance in the wake of the pandemic. We’re building a team to speak to the lived experiences of all Americans. With much of our lives online, it is critical for this administration’s digital efforts to be inclusive and extensive,” said Vice President-elect Kamala Harris.
Shah, who is one of twelve names announced Dec. 28, 2020, joins the Office of Digital Strategy as a ‘Partnerships Manager, a role she has played on the Biden-Harris Campaign.
Shah currently serves as an Advancement Specialist for the Smithsonian Institution.
Prior to this role, Shah worked as an Assistant Manager on the Corporate Fund of the John F. Kennedy Center for the Performing Arts, supporting the first-ever expansion of a presidential memorial.
Shah also served as a Strategic Communications Specialist at Buoy, an integrated marketing firm that specializes in social impact communications, as well as Spitfire Strategies, where she enabled nonprofits to use pop culture as a tool for social change.
Born in Kashmir and raised in Louisiana, Shah is a graduate of Davidson College.