A sharable ‘sit down’ electric scooter company is launching in Texas


There was a time not so long ago when Austin, Texas, was mostly regarded as a sleepy college town with an abiding appreciation for high-quality barbecue and live music.

Though it hasn’t lost its appreciation for juicy brisket, the formerly laid-back state capital – now overrun with millennial transplants and start-ups – has become something else, as well: one of the nation’s pre-eminent micro-mobility testing grounds.

Phoenix has driverless cars. Boston has robots. Los Angeles has tunnels. And Austin has, well, electric scooters.

Already home to thousands of electric scooters, many of them crowding downtown sidewalks, the Central Texas city will be the first to experience a new generation of shareable electric scooters from an Oxnard, California-based company called Ojo Electric (pronounced oh-Joe). Unlike well-known scooter companies such as Bird and Lime, Ojo’s models are bulkier and include a seat.

Referred to as a “light electric vehicle” (LEV), the scooters can travel 50 miles on a single charge and have a top speed of 20 mph, in compliance with city regulations, the company said in a news release. The company says their vehicles are designed for bike lanes and streets.

On its website, the company says that riders can sit or stand, as well as play music or listen to podcasts over the vehicle’s built-in Bluetooth speakers. Ojo says those speakers will also allow the company to communicate traffic, construction zone and speed reduction alerts to riders.

The devices launch in Austin on Feb. 1 and cost $1.25 to start and 18 cents per minute of riding time.

“You can go a little bit faster than the kick scooters that we see on the street,” Elliott McFadden, executive director of Bike Share of Austin, which is working closely with Ojo, told NBC affiliate KXAN, noting that the scooters allow riders to carry things in a basket on the back.

Since they began appearing in cities all over the nation last spring, electric scooters have been beset by mechanical problems and reports of injured riders. Many of the vehicles, experts say, were designed for individual – and not fleet – use, prompting them to break down in a matter of days or weeks, leading to unreliability and accidents.

Two people have died riding electric scooters over the previous year, and doctors in emergency rooms around the country have reported a wave of scooter-related injuries, including severe head trauma. In December, the Centers for Disease Control and Prevention announced plans to study the health risks associated with the dockless devices by analyzing injuries to riders and pedestrians over a two-month period in Austin last year.

Promising durability and regular checkups by company employees, Ojo is marketing itself as an alternative to companies such as Bird and Lime, which have been accused of placing unsafe vehicles on city streets, where they’re used by unsuspecting riders who are later injured.

While many Austinites have embraced the electric-scooter phenomenon, especially during the hot summer months, social media is filled with examples of infuriated locals ranting about the number of devices crowding city streets and weaving through traffic.

News that another electric-scooter company was launching in Austin met with mixed reactions online.

Ojo is partnering with Austin Commuter Scooter (ACS), a subsidiary of the city’s bike-share program. Ojo and ACS say they will share data about scooter usage and ride trends, and will have “boots on the ground” to service and repair vehicles, according to the news release. The companies say customers will be able to call a “24/7 customer service telephone support line” as well.

Like other electric-scooter companies, Ojo says it has the ability to control scooter speeds and geo-fence locations.

Asked by KXAN whether Austin actually needs another electric-scooter company, McFadden implied that Ojo shouldn’t be compared to standing kick scooters.

“I think you can ask whether we need another kick-scooter company,” he said, calling Ojo “a totally different thing”

“You’re seated,” he added. “Your center of gravity is much more comfortable. So we think for folks who are a little hesitant to get on the kick scooters, this is going to be a much more accessible product.”



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