UK Among Biggest Markets For Punjabi Films: Sargun

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Mumbai: Actress Sargun Mehta at the trailer launch of upcoming film “3 Dev”, in Mumbai. (Photo: IANS)

BIRMINGHAM – Actress Sargun Mehta, who has starred in Punjabi films like “Love Punjab” and “Angrej”, says the UK is one of the biggest markets for the genre.

She had attended the first edition of BritAsia Punjabi Film Awards, presented by Metatron Global Fund, here on May 12. The winners, including her, were acknowledged for their work and contribution to putting Punjabi cinema on the global map.

“The Punjab film industry is a growing industry, and we need people to watch, love and support our movies. This is the only way the industry will grow. And I’m happy that the UK is one of the biggest markets for the Punjabi film industry,” Sargun said in a statement to IANS.

She feels the reason for the popularity of Punjabi films in the UK and their growing popularity elsewhere in the world is that they connect.

“When we are out of India, we crave for Indian food, we crave something like going back ‘home’. So anybody outside of Punjab who watches our films, they tell them a narrative about the old Punjab or how their grandparents used to live in Punjab or how and what happened during, before or after Partition.

“It’s a great way to know these stories, and we are storytellers. I think when you tell a story with a heart, it connects with the audience,” she said.

She won the Best Actress award for her work in “Lahoriye”.

Other winners were – Best Debut Performance: Tarsem Jassar, Best Female Playback Vocalist: Nimrat Khaira, Best Male Playback Vocalist: Diljit Dosanjh, Best Supporting Actress: Nirmal Rishi, Best Supporting Actor: Karamjit Anmol, Best Film Song: “Dubai wale Shaikh” (“Manje Bistre”), Best Soundtrack: Sardar Mohammed, Best Cinematography: Chakravarty (“Sardar Mohammed”), Best Actor: Gippy Grewal (“Manje Bistre”), Best Director: Baljit Singh Deo (“Manje Bistre”), Best Comedy Performance: Karamjit Anmol (“Manje Bistre”) and Best Film: “Manje Bistre”.

Additionally, Satinder Sartaaj picked up the award for Outstanding Achievement, British Punjabi actress Mandy Takhar got the Inspiration Award and Punjabi comedian Gurpreet Ghuggi bagged the Special Recognition Award.