“Kyu Mere Dil Ko” a new song sung by a local talented artist named Jashodhara Chatterjee or Jash, was launched at TV Asia in Edison, New Jersey by H.R. Shah who emphasized the importance of promoting local talent in his opening remarks.
He added that TV Asia has always been a leader in promoting music and entertainment and while the focus in the past had been on established Bollywood stars, he said that the time has come now to promote U.S. based talent.
Chatterjee lives in New Jersey and has been living in the tri state area for the past several years; she has been trained in Hindustani classical music under Guruji Surendra Kathulla and has attended workshops with Kavita Krishnamurthy, considering her as an important influence in her musical journey.
The song, “Kyu Mere Dil Ko” was recorded in Mumbai with lyrics written by Syed Gulrez and music composed and directed by Abhishek Ray who has composed music for several Bollywood films including Paan Singh Tomar, Sahib Bibi Aur Gangster and Welcome Back.
The music video was filmed around the Brooklyn Bridge and other local destinations in the surrounding New York neighborhood.
“‘Kyu Mere Dil Ko’ has been beautifully sung by Jash. The melody and lyrics are very powerful. There is an almost haunting and ethereal quality to the music. Even audiences not exposed to Indian music have been moved by ‘Kyu Mere Dil Ko,’” said Ray.
TV Asia has recognized Chatterjee’s tremendous talent and has launched her music video as well as also having interviewed her for their program titled “Face to Face.”
TV Asia will be airing the music video over the course of the next month and Chatterjee will be releasing several other singles over the course of the next few months as well.